As blogging gets wider exposure, its inevitable that other media will sprout up to capitalize upon it. Magazines are a natural avenue for such ventures.

Im sure a polished title will make an appearance either this year or next. But its sure not going to be Blogging! Magazine, which has all the looks of being a half-assed amateur production.

Translation: Theres no money behind this at all, thus no way to produce a print product that can be distributed. So the PDF option, which no one is going to pay money to acquire (especially not a blogging audience, who generally will resort to free resources first). The stilted copy on display here tells me the actual product is going to be a jumbled mess as well.

Probably the most laughable thing about this venture is that theyre actually trying to sell ads. From what I can tell, theres no subscriber roll to sell. So who exactly is going to buy ads for a publication that, effectively, doesnt exist?

Im not as skeptical as Rex is about the viability of a publication about blogging. If they share no other universal trait, bloggers tend to be big consumers of media, and a magazine focusing on their pursuit would attract a big audience. (Itd be interesting to see whether a hobbyist angle or a professional approach would work better) But this isnt where it starts.


During a press conference last week to introduce Reggie Fowler, prospective buyer of the Minnesota Vikings, he gave this reply when asked to describe himself:

Im six-foot-one and Im tons of fun.

In reality, Fowler is six-foot-three. And, presumably, full of glee.

Its a minor discrepency, but as it turns out, its one of seemingly many that Fowlers already been caught on.

So, big deal everyone exaggerates the sporting exploits of youth. That shouldnt disqualify him from owning an NFL team.

The murkiness of his financial wherewithall should, though.

Actually, theres nothing preventing him from signing a purchase agreement. The thorough background checks start after the signing. This wouldnt be the first time someone managed to bluff their way into the first stages of a major-league ownership process, only to come up short under further review.

From what little is apparent, his Spiral Inc. holdins generate something under $500 million annually. Thats not the sole determining factor of financial clout, but it certainly doesnt indicate that Fowler can operate as a team owner when his peers are mostly billionaires.

In any case, I say Fowlers bending of the truth only fortifies his qualifications. Sports team owners lie all the time anyway; Fowler is off to a head start in that regard.

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